How To Make Passive Income By Creating An Online Course

Every day, there are millions of people using the internet for a variety of reasons. Information, entertainment, work, and the list continues. What’s a big reason people use the internet you ask? To learn. One of the main ways is through online courses. 

Coding, web design, fitness, nutrition, etcetera, are just a handful of topics that online courses are centered around. Online courses can be literally about anything, from how to create a t-shirt design in Photoshop, to how to scale a business to 7 figures. 

The great things about creating an online course are:

  • After your course is created, it can generate passive income.
  • Constructing a course is not difficult 
  • Online courses can be integrated into an already existing income source. Such as a website. For example, if I have a website on fitness, I can create a course on exercising at home, and integrate that it into my website. 
  • Your course is available worldwide via the internet with no 0 inventory required. 

In this post, we’ll be discussing how you can create passive income through online courses.

Photo by Katerina Holmes on

There are 3 main points when creating an online course. 

  1. Choosing a topic 
  2. Creating the course
  3. Marketing the course

1. Choosing a topic

Ideally, when choosing a topic, it should be something you’re somewhat fluent in. You DO NOT have to be an expert in what you’re teaching, but you should be able to talk about it, and explain it without issue.

Take into account something that you’re knowledgeable in, such as productivity, fitness, programming, construction, and etcetera. The first thing to pop up in your head that you’re knowledgeable in, you should use (so you don’t overthink it).

Things to take into think about when choosing a topic:

  • Is it evergreen? Evergreen means it will always be in demand. Information on topics like fitness, productivity, wealth, and relationships are things that will always be in demand.
  • Are you knowledgeable in it?
  • Could you actually teach it in and have successful students?

This part of the process should not take too long, you could take a night to sleep on it. It should be easy to decide what you’re going to teach.

2. Creating the course

Depending on what you’re teaching, the way you’ll create the course will vary. But every course will need an outline. What will the topics be in each video, what information will go into each video?

Put lots of thought into this because this is what your customers will be purchasing, make it worth their time and money. 

Next comes creating the content. If I’m teaching finances I might want to be recording myself writing on a white board to help my students get a visual of the lesson. And in the next lesson I might be using a screen recorder on my computer for a certain website that my students will need. After that I might want to edit the video, and cut out clips, or add in text or annotations. 

Remember that the quality of your course does not have to be expensive and professional, but it should be of the highest quality you can provide. For creating content you might need:

  • A camera – you can use a good cellphone camera or borrow something better.
  • A screen recorder – Quicktime has a screen recorder feature and is installed on most computers. If you’re teaching something like Photoshop tutorials, you’ll need a screen recorder. This also applies if you’re using an application such as Powerpoint to teach your students.
  • Video editing software – there are great free ones, such as Lightworks.
  • A microphone – doesn’t have to be expensive, you can find some great, inexpensive ones, anywhere you look.

Really take your time and plan out what you’ll be teaching. Don’t just create a course to sell it, create a course to actually provide value to your students. It could encourage them to purchase more courses from you in the future or recommend it to others..

3. Marketing the course 

Here comes the part where YOU can be making passive income. 

The two easiest ways to sell your course are on: 

  • Udemy 
  • Skillshare 

These platforms already have traffic and loyal customers using it every day. They handle the website, transactions, and technicalities so all you have to focus on is creating a solid course. 

The major cons to using Skillshare or Udemy are the fees but it might be worth it for the advantages mentioned above. Another con is you’ll be competing directly with other courses so you must stand out and get good reviews. 

The alternative is using a platform like Teachable. Teachable has a fixed fee so you can make more money. However, you must do the marketing and be the one that gets traffic to your course. If you’re a beginner Udemy and Skillshare are recommended first. However, if you some online marketing experience Teachable will be more profitable for you.

There you have it, simply choose at topic, create the course and then market it. The steps are easy but it takes time to make a quality course. However, the bulk of the work is done all at once, so after you set everything up correctly, you can have a true source of passive income. 

This requires only a small budget and some time to create a consistent earner that requires little to no attention after being set up.

Thank you for reading this blog post. Do like, comment below and don’t forget to follow more of MBG on our social media platforms.

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